Fabelle Chocolate Boutique Launch
Fabelle, India’s first indigenous luxury chocolate brand is offered as an experience rather than a product. It is serviced out of their flagship boutiques placed in high end ITC hotels.
The experience starts from the greeting at the door, to a journey of tastes & choicest ingredients sourced from the best around the world, to finally a live theatre experience of the chocolate desert being made by a professional chocolatier.
We captured this theatrical experience of chocolates in the campaign across print, outdoor and digital touchpoints.