A dramatic campaign for a Theatre Film Festival
Ranga Shankara Theatre Festival has been bringing world class plays and performances to Bangalore for over years. In 2007, the theme of the annual theatre festival was 'youth'. Vodafone was their communication partner and asked us to design a campaign relatable to the youth.
Given how everyone in India has a flair for drama and are a touch theatrical themselves, we decided to pitch our campaign in that truth and celebrate that "there's a bit of drama in all of us."
And then we went to town with this idea across Print, Outdoor, Ambient, Radio, Digital and Activation.
This Integrated Campaign was awarded Bronze at Goafest’08.
View the Case Study Video
Print & Outdoor Campaign
