Launch Campaign for Levi’s Diva Jeans featuring Miss Universe Sushmita Sen.
Levi's India launched Diva Jeans embellished with Swaroski crystals for the everyday Divas out there. And the face of the campaign was none other than the Miss Universe and much adored diva, Sushmita Sen.
We created a throne, a chaise lounge and a boudoir fit for a diva who loves to rule using actual male models painted in white.
The campaign created quite the stir. But stirring up a Hornet's nest is something that both Sushmitha Sen and Levi's are used to. Women loved the campaign and the collection was cleared off the shelves within a month!
Follow-up Campaign for Levi’s Diva Jeans
A Print and Poster Campaign
promoting Levi’s Gift Vouchers
Campaign for Levi’s Rivet - a distinctive denim boutique.
Levi’s launched Rivet, a distinctive denim boutique for denim lovers who liked to stand out and sought a one-of-a-kind jeans. The campaign played on Rorschach’s ink blots which, each one, like the jeans at this boutique were unique.
This campaign was awarded 2 Silvers at GoaFest
