Campaign for watches with changeable straps.
This is a campaign that I conceptualised and art directed for Titan’s Malaysian market. This campaign played up the offering of changeable watch straps and the collection’s proposition of ‘change over and over’ with the animal best known for its ability to change colours.
Campaign for a watch collection with the tagline ‘devious designs’
Titan, India's No.1 watch brand, launched a collection of sick watches for the 20-something urban trendsetters. The collection was named 'Purple' to embody fashion, a brazen attitude and a playful manipulation and the tagline was ‘devious designs’.
A graphic take of this proposition with optical illusions became the Print, Poster, Social and Outdoor campaign.
Titan Watches Brand Relaunch Film
In 2008, after a year of soul-searching, Titan Industries, the No.1 watch brand in India and No.5 in the world, re-launched into a contemporary version of itself.
As consumers were evolving, a watch was worn not only to just tell time. It was an extension of their persona. Consumers were seeking multiple watches for their multiple persona.
The new baseline was born –‘Be More’. The brand ambassador, Aamir Khan, known for his re-inventive personality, was the best-fit in the communication. He embodied the new brand philosophy through an evocative narrative in the blockbuster launch film.
Titan Gold & Silver Watches Campaign
