PSI’s Aids Awareness Campaign

This mass media campaign is part of PSI's Operation Lighthouse Project, a national HIV/AIDS awareness programme. Aimed at the urban youth, it's a tongue-in-cheek yet hard-hitting approach to an oft-repeated message - that condoms save you from AIDS.​​​​​​​

This campaign was awarded Silver for Outdoor and Print at Goafest’09.

AIDS Awareness Walkathon

After the release of the press and outdoor campaign, an awareness walk was held on a bustling street where the youth of Bangalore shop and hangout. The participants, however, where senior citizens, crediting their advanced age to condoms.

Personalised placards were held by these bold and fun senior citizens as they doled out condoms, as well as advice to curious youngsters.

For the folks outside Bangalore, the event was reached to the youth via Facebook.