Brand Identity, Slogan, Film, Digital and Social for an online-only jewellery brand.

Melorra, a young start-up company in Bangalore that styles jewellery for the contemporary wardrobe wanted a brand identity that reflected their contemporary and international imagery. They wanted to portray how they are in line with global fashion trends week on week. The idea was to create something that wouldn’t seem out-of-place at a Milan or Paris runway.