Beer On The Go!

You don’t need huge marketing budgets to create buzz and promote an exciting product. That’s precisely is what we set to prove with Indus Pride, SAB Miller India’s non-alcoholic beer.
Travellers are often tired and thirsty in transit.
We spotted our opportunity there.

We chose handles of airport transit buses as our medium.
We gave the handle an alternate perspective to make it look like a mug filled with chilled, frothy Indus Pride non-alcoholic beer. When a passenger held it, he automatically appeared to be enjoying a swig of the chilled refresher.